A random mix of my latest creative experiments, ideas, thoughts and unfinished / side projects
Creative Coding
Here are a few creations from a course I completed, where I learned to transform code into generative visuals using the HTML5 canvas. It was excited to see how just changing the parameters can affect the visuals, just like moving pixels in a design.
Advertising Campaign (Spec Work)
Digitồ is Vietnam's first-ever digital health advertising campaign, designed to encourage Gen Z to reduce their social media usage and enhance their digital well-being.
The campaign's verbal concept, “Digital not Digitồ” (where “tồ” in Vietnamese translates to “dull” in English), emphasizes that digital tools should be used mindfully, not in a way that dulls life’s experiences.
Advertising Campaign (Spec Work)
Gen Z often becomes too absorbed in their phones and the virtual world, missing out on the real-world wonders around them, which causes moments to fragment like pixels. The campaign's key visual, featuring shattered pixels, serves as a powerful reminder to put down the phone and savor those precious, real-life moments.
While I’m proud of the concept, I feel the visuals could be further refined, so the project hasn’t been fully published yet. (Stay tuned!)
AI for KVs
Clients often request "a few more options," which can drain our team's energy. To address this, we initiated a new approach just three months after Mid Journey launched, incorporating AI workflows into our concept pitching process (We still apply this approach today with better AI models). This allowed us to turn sketches into key visuals within a single working day. You can see examples of this process here. A big shoutout to Zhenzhen Feng for contributing to the design work on this.
Mood Reel in Pitching
I initiated the idea of creating mood reel after discovering its impact in film pitching. Although it took two weeks to produce just one video—far longer than a typical pitch timeline—we decided not to do this anymore. But it was fun that time! I took on the creative work myself, from music selection to video editing, and it was a fun process that ultimately helped us win the pitch.
Teaser for my Faculty
This was a teaser introducing 5 five disciplines within the Faculty of Fine Arts & Design at Văn Lang University. Each 20-second segment highlights the key points that students in each discipline study, in the following order: Graphic Design, Interactive Media Design, Fashion Design, Industrial Design, and Interior Design.
Back then, Google and YouTube were my go-to resources for learning how to make all of these (they still are now). I filmed and edited everything myself, initially thinking I’d become a filmmaker—until I realized that Graphic Design was where my true passion lay. The most time-consuming part for me was always the music selection. I’d spend about two weeks curating tracks before the shoot, and after that, everything just flowed naturally.
Back then, Google and YouTube were my go-to resources for learning how to make all of these (they still are now). I filmed and edited everything myself, initially thinking I’d become a filmmaker—until I realized that Graphic Design was where my true passion lay. The most time-consuming part for me was always the music selection. I’d spend about two weeks curating tracks before the shoot, and after that, everything just flowed naturally.
Online Talkshow during Covid
"ỦA?" is a series of dialogues designed to explore and uncover hidden aspects of familiar issues, providing deep insights for students at Van Lang University's Faculty of Arts and Design. When COVID hit, we transformed our annual festival into a 4-episode online talk show, riding the wave of the emerging podcast trend. Check out the 4 episodes here↗
Online Talkshow during Covid
Although we didn’t generate much revenue, the impact was significant—every student at our Faculty became familiar with the series. I led a small team working on the visual campaign and editing the podcast. It was excited to collaborate closely with lecturers, especially Ms. Uyen, who guided us on the visual aspect. This experience gave me a deep appreciation for the challenges of producing a successful online podcast.
During my first year studying Graphic Design, I was fortunate to read Steal Like An Artist, and one tip that stuck with me is the concept of Morgue File, which I now refer to as my Visual Library. Since then, I've made it a habit to spend a few minutes each day saving pins that catch my eye—whether for their style, concept, idea or execution. My goal is to add at least one pin a day. I firmly believe that the more you expose yourself to high-quality visuals, the better you become at distinguishing between the good and the not-so-good, which ultimately helps you know when to stop refining a visual in your projects.
This practice saves me time and energy. My Visual Library is also where I turn when I hit a creative block or need inspiration for urgent pitches with tight deadlines. I also maintain a “Word Library” in my analog notebooks (unfortunately, I can’t share it as it’s not digital), where I jot down thoughts, quotes, and interesting things I encounter daily. Hope you find this helpful!
School projects
These two are my favorite projects from my time at university. They were completely new experiences for me, and I took some risks experimenting with different approaches, which made them all the more enjoyable.