Le Ngoc Hai's Portfolio - Far Cry 6 x Twitch: Interactive Escape Room Experience

Far Cry 6 x Twitch:

Interactive Escape Room Experience

THE BACKGROUND

To celebrate the audiobook series "Far Cry 6: Rise of the Revolution," narrated by Giancarlo Esposito, Twitch, Audible, and Le Polish Bureau collaborated to create an immersive escape room experience. It was brought to life through Twitch live streams hosted by influencers, and filled with mind-bending puzzles. Through our innovative approach and dedicated technological solutions, we were able to actively engage the audience, turning them into active participants.

MY ROLE

Creative (Conception)

THE CLIENTS

Twitch x Audible

THE CHALLENGE

The primary goal of the project was to generate awareness of the Far Cry 6 story among a new audience while maintaining engagement with existing players through a deep dive into the character backgrounds that influenced the game. Given Twitch's prominent position as the premier live streaming platform dedicated to video game streaming, we needed to ensure that the visual quality of the experience as well as its interactivity and stability prove equally unrivalled.

THE EXECUTION

Twitch invited five popular influencers who actively stream on the platform. While they were aware that a digital escape room game would be part of the stream, they were not given the opportunity to solve the puzzles in advance. Additionally, we asked the streamers to keep their viewers in suspense until the actual streaming moment, only revealing the surprise escape room experience on the designated dates. This approach resulted in five distinct and captivating streams played on Twitch, hosted by CompletedMate, Yogscast, Jericho, Anna Chess, and ItsHafu.

The narrative unfolded from the perspective of a rebel fighter assigned with infiltrating Anton Castillo's infamous office, searching for clues, uncovering his past, discovering secrets, and witnessing his rise to power. However, we wanted to ensure that the viewers didn't simply passively watch the streamers navigate through the exciting riddles. We aimed to actively involve them as players and encourage their engagement with the tasks at hand.

GAMEPLAY & PUZZLES

Central to the success of the escape room experience was the creation of great gameplay and intricate puzzles. The puzzles were thoughtfully designed to challenge the streamers' and audience's problem-solving skills and immerse them in the captivating world of Far Cry 6. Striking the right balance of difficulty was a significant challenge. We aimed for a live stream duration of 1.5 to 2 hours, ensuring that the puzzles were neither too difficult, causing frustration, nor too easy, leading to quick completion and unsatisfied viewers.

THE RESULTS

We created a kind of the first interactive game, played only five times on the streaming service Twitch. Through the creative approach and technical solutions, we activated over 60,000 participants and turned them into active players. The average viewing time was over 1,5 hours, during which users were actively engaged in the solving of given tasks. Because of it, we initiated a new discussion about the future of streaming.

THE CREDITS

Twitch

YiNong Dong - Producer / Claudia Di Pierri - Program Activation Manager EMEA / Daniel Lilley - Creative Director / Ted Knight - Creative Lead

Development (Le Polish Bureau)

Piotr Przygoda - Broadcast Producer / Wojciech Walkusz - Project Manager / Maciej Zasada - Tech Director
/ Mikołaj Dereszewski - Unity Tech Lead / Marcin Kulwicki, Trino Parra, Przemyslaw Lupak - Unity Developer / Mateusz Cybulski - Front End Developer / Vova Vindar - UI Designer / Alvian Dwi Kurnianto - Back End Developer

Design (UNIT9 Asia)

Xinyi Guo - Creative Producer / Sophie Conchonnet, Aubrey Cimafranca - Creative Lead / Ning Sun, Le Ngoc Hai - Creative / Mohammad ZulNaim, Azrin Hilmi - Motion Designer / Archie An, Doniyor Mamanov, Key Zhang, Max Malakhov, Pong Chan, Sean Kim - 3D Designer / Sophia Gubar - 2D Designer / Samreen Jabeen - Copywriter / Adam Carrizales - Voiceover