Le Ngoc Hai's Portfolio - Hòa Sắc 2022: Festival Identity

Hòa Sắc 2022: Festival Identity

THE BACKGROUND

Hòa Sắc, the annual festival of The Faculty of Arts & Design in Van Lang University, is reaching its 15th year in 2022, with the name VỌNG. This vibrant event symbolizes the graceful convergence of sound waves, echoing the essence of harmony and unity in a symphony. As VỌNG bridges the past, present, and future, it serves as a timeless reunion for students, fostering everlasting connections within The Faculty of Arts & Design.

MY ROLE

Art Director

THE CLIENT

Hòa Sắc 2022 Festival - An Annual Festival for The Faculty of Arts & Design of Van Lang University

Besides leading the art direction for the festival, my experience extended to strategizing social media campaigns that significantly boosted views and engagement, ultimately increasing merchandise sales and ticket purchases.

One of the coolest gigs during my school festival Art Direction stint was the lookbook photoshoot! Teaming up with talented students, we unleashed a Y2K design-inspired lookbook. *Discover the concept on this page

Popping off from a dynamic 2D base, the 3D HÒA SẮC VỌNG logo is a tribute to our roots and a high five to the future. Each frame reps the swag of our 5 majors in our art school: Graphic Design (Pixel) / Fashion Design (Fabric) / Interior Design (Wood) / Industrial Design (Clay) / Game Design (Game). It's a blend that beats as one heart in red!

During the festival, we also showcased a VJ show, a collaborative effort between Design, Stage and Light & Sound teams.

THE RESULTS

Leading a dynamic design team of roughly 10 members, I enhanced my cross-functional communication and project management skills, ensuring smooth collaboration with other 5 teams (more than 50 collaborators in total). Over a 3-month period, my strategic social media campaigns significantly boosted engagement, generating 250K in social buzz, and ultimately driving increased merchandise sales and ticket purchases for the festival.

One big lesson I carried from my time working remotely at UNIT9 was the power of remote collaboration! No matter where you're located, we can effectively work together, even when we're spread across different time zones. I had brought this fantastic approach to my own team, and you know what's super cool? Most of the time, we're just working from home, yet we were getting things done even faster than those traditional in-person meetings!

THE CREDITS

Creative Director: Huyền Trang, Quỳnh Anh
Art Director : Lê Ngọc Hải
Lead Designer: Anray Lộc, Leo Triết
2D Designer: Bảo Uyên, Trip Nguyễn
2D Support: Trang Lê, Châu Lê, Phương Thư
3D Designer: Anray Lộc, Huỳnh Phong, Duy Lộc
Motion Designer: Azrin Hilmi, Huỳnh Phong
Media: Tiêu Thịnh, Minh Trúc, Như Quỳnh & Media Team
Stage Design: Vĩnh Xuân & AESK
Lễ & Flashmob: Kim Sơn & Chu Ru
Stylist: Dăn Đeo
Âm Thanh Ánh Sáng: Anh Hoàng & ATAS team
Content: Quỳnh Anh, Khánh Thư, Thanh Huyền, Hạ Vy, Như Lê
Advisor: Duy Nghi, Hoàng Đô, Thiên Như, Vĩ Khang