Nike: Future of Fitness
THE BACKGROUND
Nike wanted to transform the fitting room experience and change the criteria of what it means to find the perfect fit. So we created two in-store activations that empower shoppers to choose Nike products based on how they make them feel, both inside and out.
THE CLIENT
Nike (Nike Town London and House of Innovation in Paris)
THE EXECUTION
We created two experiences for Nike Town London and House of Innovation in Paris.
The first, Feel Your Fit, a smart mirror to allow consumers to try on bras and leggings in the changing room - guiding them through the fitting process and demonstrating exercises for them to try. The experience used an off the shelf mirror display and was built in Unity internally - the audio was done by Factory.
The second experience, The Art of Movement, was an immersive room on the ground floor of NTL. This has a three sided LED wall with interactive experience guiding consumers through a series of exercises affecting the visuals and testing two pairs of trainers - using a Microsoft Azure Kinect. The experience was built in Unity by the Uncharted Limbo collective with audio also done by Factory.
THE CREDITS
Pitch Team:
Leads: Xuhao Yuan, Hannah Neil
Creative: Le Ngoc Hai
Design: Sophie Conchonnet, Azrin Hilmi, Halil Tiryaki, Mohammad ZulNaim, Zeynep Baysan, Archie An, Pong Chan
Leads: Xuhao Yuan, Hannah Neil
Creative: Le Ngoc Hai
Design: Sophie Conchonnet, Azrin Hilmi, Halil Tiryaki, Mohammad ZulNaim, Zeynep Baysan, Archie An, Pong Chan
Production Team:
EP: Martino Butti
Producer, Smart Mirror: Zoja Micunovic
Producer, Immersive Room: Adam Sargent
PM: Kamila Szymkiewicz
Tech Lead: Andrew Oaten/ Riess Phillips
Developer, Smart Mirror: Richard Drake
Creative Smart Mirror: Hannah Neil
Creative, Immersive Room: Zoe Diakaki
Art Director: Mariusz Kucharczyk
UX: Justine Quirin
QA Lead: James Stokes
QA testers: William Eden, Pani Nicola
Audio: Factory
Immersive Room exe: Uncharted Limbo collective
Designers: Zepyur Izyan, Nuno Leal
Motion Designers: Simone Nunziato, Julian Faas
EP: Martino Butti
Producer, Smart Mirror: Zoja Micunovic
Producer, Immersive Room: Adam Sargent
PM: Kamila Szymkiewicz
Tech Lead: Andrew Oaten/ Riess Phillips
Developer, Smart Mirror: Richard Drake
Creative Smart Mirror: Hannah Neil
Creative, Immersive Room: Zoe Diakaki
Art Director: Mariusz Kucharczyk
UX: Justine Quirin
QA Lead: James Stokes
QA testers: William Eden, Pani Nicola
Audio: Factory
Immersive Room exe: Uncharted Limbo collective
Designers: Zepyur Izyan, Nuno Leal
Motion Designers: Simone Nunziato, Julian Faas
