Hòa Sắc 2022: Lookbook
THE BACKGROUND
The VỌNG lookbook celebrates Hòa Sắc's enduring legacy, capturing harmonious frequencies that unite the Faculty of Arts and Design. It showcases the festival's creative journey, blending elements from the Y2K era to resonate with the concept. With captivating echoes, the lookbook embodies the dedication defining this annual festival, with each garment paying tribute to the past, acknowledging the present, and glimpsing an exciting future. 
I led both the onsite photography and art direction, as well as the digital manipulation for the lookbook, which served as the hero campaign for the festival. 

MY ROLE
Art Director
THE CLIENT
Hòa Sắc 2022 Festival - An Annual Festival for The Faculty of Arts & Design of Van Lang University

THE RESULTS
Although crafting it was the most time-consuming task for our team, our efforts paid off as we managed to sell out all the T-shirts and earn 200 million VND in profits.
THE CREDITS
Creative Director: Huyền Trang, Quỳnh Anh
Art Director: Lê Ngọc Hải
Lead Designer: Anray Lộc
Photographer: Huy Lâm
Stylist: Dăn Đeo | Makeup: Trần Tuệ, Dăn Đeo
Logistics: Leo Triết, Xuân Mai
Model: Bảo Minh, Hiền Diệu, Hiển Khánh, Pay Nguyễn, Đạt Phạm
2D Designer: Bảo Uyên, Trip Nguyễn
2D Support: Trang Lê, Châu Lê, Phương Thư
Media: Tiêu Thịnh, Minh Trúc, Nhật Minh, Anh Thư
3D Designer: Anray Lộc, Duy Lộc

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